

eMotion Media DVDs are a perfect complement to your photos and will boost your studio sales. Below are 10 ways photographers are using DVDs to make more money.
1. Offer a DVD free with large orders
Include the DVD with the larger packages you want to promote. If you include a DVD with orders that exceed your average order size, your average order is guaranteed to increase. Your customers will LOVE their DVD. Exceed your customers’ expectations and keep them coming back!
2. Sell more with emotion
Presentation is everything – you’ve heard the saying “when they cry, they buy”. When you present your work on DVD, your customers experience their photos set to music and motion in full digital quality and enlarged on a TV. This emotional presentation will move your customers to order more than ever.
3. Sell the DVD separately
Why not make more money from the photos you’ve already taken? Your customers will love their images set to music and motion on DVD. It’s another way for them to enjoy their beautiful photos. They will also want to purchase additional copies for friends and family – they make great gifts for all occasions!
4. Generate referral business
Your clients will show their DVD to all their friends and family. We include your studio information (and portfolio if purchased) on each DVD to make it easy for customers to refer you.
5. Protect Your Copyright
When you send clients home with paper proofs or proof books, it’s easy for them to scan the images. Proofing on DVD provides more protection of your copyright and your profits. Reducing theft can make a dramatic impact on your bottom line.
6. Increase your prices and include a DVD
Everyone wants to be able to raise prices, but it’s sometimes difficult to justify. It’s much easier to raise prices if you are providing your customer additional value. The DVD costs you very little, but your customers will really appreciate it.
7. Display your portfolio on DVD
Put your photos to work for you. Show the DVD at bridal fairs, home shows, gift shops, daycares, dance studios and more. Play it in your studio or pass out copies to impress prospective customers. The DVD is also great to give to wedding planners, chapels and others that are a good source of referrals. DVD’s cost about the same as a brochure when ordered in bulk and make a much bigger impact.
8. Promote multiple session packages
Many studio’s offer multi-session packages which feature several shoots. Put all these sessions on DVD as an incentive for customers to sign up for these packages. Works great for “Watch Me Grow” kids portraits, engagement – bridal – weddings photos, family portraits and more.
9. Give a DVD away to customers who refer you
Referral business is the best kind. Why not reward your customers who bring you more business with a free DVD of their next photo session. Not only will you get new customers you will keep your existing customers coming back.
10. Sell multiple copies for events
Have us create a presentation for an event and sell multiple copies. Great for proms, sporting events, school plays, dance recitals, family reunions and more.
|